Becoming a sustainable business

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Sustainability is an ongoing process. In other words, it is not something your business achieves and is then finished with – there will always be more to do and develop.

To make your business sustainable, you need to ascertain its impact on sustainability. You also need to organise your business so that all functions incorporate sustainability as a driving force, set clear goals for sustainability work and measure and follow up on progress regularly.

How sustainable is your business?

If your business has not previously looked at its sustainability, you need to start by identifying which areas are most significant to your activities and what you want to achieve. If your business is already tackling sustainability, you need to regularly review and update the analysis of its sustainability impact, the general economic analysis and the stakeholder analysis. 
How sustainable is your business? 

Film: Seven smart tips for sustainable business

Want to be more sustainable? Here are seven specific tips for how to reduce the impact of your business on the environment and society, but also how you can ensure your business concept is long-term, relevant and competitive.


Objectives and monitoring

By setting clear goals for sustainability work, measuring the outcome and reporting this regularly, you strengthen your basis for achieving a good result. At the same time you create a scope for learning and change, increase insight and credibility, and strengthen the brand in the eyes of customers and employees.
Setting measurable and sustainable goals 


For sustainability work to be successful, it’s essential that you clearly demonstrate that sustainability is important and that it must permeate all parts of the business. By talking about sustainability, as a business owner or someone in another management role, you can generate motivation and innovation around this issue among employees. Being open to change and the courage to try things are also success factors.
Sustainable organisation 

Film: Inspiration from two business owners who are incorporating sustainability into their operations

How does sustainable business work in practice? Discover how the company Essem Design incorporates a life cycle perspective, and how the firm RSCUED focuses on circularity with regard to food waste.

This film are in Swedish but you can choose English subtitles. Click on the gear for settings and select Undertexter and then Engelska.

Questions to consider

Questions you can ask yourself in order to get started

All the questions from the sustainability pages are collected here.

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Responsible: Swedish Agency for Economic and Regional Growth

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