Planning your start

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There is much to be gained from planning your start-up, and you can find plenty of support and advice for setting up a business in Sweden.

You will probably have a good idea of what you want to do in your business and how this will be achieved. Even so, it is still worth formulating a business plan describing how you intend to implement your business concept. This will ensure that you have clear goals, and that you can convincingly attract the interest of other parties such as customers, financiers and suppliers.


  • what product or service you will be selling
  • who will be buying the product or service
  • the market
  • your advantages and disadvantages compared to competitors

Content of the business plan

The business plan should be easy to understand. Although it has to be factual and serious, it must also attract interest. It may vary in detail depending on the nature of the business. The business plan will normally include information about:

  • the owner of the company
  • experience and skills
  • business concept
  • product or service, with pricing
  • market and customers
  • competitors
  • marketing strategy
  • suppliers
  • resource requirements
  • risks and opportunities
  • budgets, cash flow and profit forecasts
  • timetable and action plan

Start a business brochure

The Start a business brochure gives you an overview of what you need to know and do to start and run a business.

Start a business brochure

Start a business guide

With the start a business guide, you can see the various tasks you need to complete when starting your business. The guide gives you an overview and step-by-step guide so you can keep track of what you have done and what you have left to do.

Text version of the image Guide to start a business

Guide to start a business

Do you need help with setting up your business?

There is plenty of support available for setting up a business in Sweden.

Find advisors

Information from the Swedish Tax Agency

The Swedish Tax Agency (Skatteverket) have some information meetings in English. You can find a list of all meetings under the heading "Informationsträff". Choose New business in Sweden – information meeting in English. This lecture will help you prepare for the registration of your business.

Information meetings at The Swedish Tax Agency (in Swedish)

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Responsible: Swedish Agency for Economic and Regional Growth

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