Planning your start

Although there is plenty of support available for setting up a business in Sweden, there is much to be gained from planning your start-up.

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You will probably have a good idea of what you want to do in your business and how this will be achieved. Even so, it is still worth formulating a business plan describing how you intend to implement your business concept. This will ensure your business has clear goals, and you will convincingly attract the interest of other parties such as customers, financiers and suppliers.

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  • what product or service you will be selling
  • who will be buying the product or service
  • the market
  • your advantages and disadvantages compared with competitors.

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Content of the business plan

The business plan must be easy to understand. Although it has to be factual and serious, it must also attract interest. It may vary in detail depending on the nature of the business. The business plan will normally include information about:

  • the owner of the company
  • experience and skills
  • business concept
  • product or service, with pricing
  • market and customers
  • competitors
  • marketing strategy
  • suppliers
  • resource requirements
  • budgets, cash flow and profit forecasts
  • timetable and action plan.

Starting Up a Business brochure

This brochure gives you an overview of what you need to know and do to start up and run a business. It is developed by six cooperating authorities.
Download Starting Up a Business

You can also listen to and download the contents of the brochure as audiofiles.
Listen to Starting Up a Business

Do you need help with setting up your business?

There is plenty of support available for setting up a business in Sweden.

 Find advisors


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