The information on sustainable business is divided into four sections in our sustainability guide. If you are already running a business you can start anywhere in the guide, but it might be a good idea to begin in the section "Becoming a sustainable business" and think about where and how your company have the greatest impact. In each section there are questions you can reflect on to increase your sustainability work.
Becoming a sustainable business
To make your business sustainable, you need to ascertain its impact on sustainability. You also need to organise your business so that all functions incorporate sustainability as a driving force, set clear goals for sustainability work and measure and follow up on progress regularly.
Making sustainable choices
By understanding the impact your company has, you can make active choices in product development, production, distribution and purchasing. It is also easier to explain to customers why they should choose your products or services over those of others when you have made conscious choices and considerations.
Earning money sustainably
Profitability is a requirement when running a business. Contributing to a sustainable transition and earning money are not conflicting aims – quite often the opposite is true. Sustainability for a business is basically a matter of understanding how to make money long term.
Communicating your sustainability work
To ensure your stakeholders understand what your business is doing to improve its sustainability, you need to communicate this. This can result in increased engagement among employees and more satisfied customers and partners.