Market, sales and local establishmentThe page was last modified:
When you are doing business abroad you need to know what applies in different countries. There are a lot of factors that may affect your possibilities to succeed with your investments.
At first, it is a good idea to do a market research where you can find out if there is a demand for goods or services at a certain price and understand how your new market and customers work.
When you market your goods or services you will have to consider marketing rules, cultural and branch-specific factors, intellectual Property Rights and else that may have an impact on your choices of sales channels and marketing of your product on the export market.
Those who start selling goods on a new market usually use a commercial agent or a retailer who knows the market and the branch. E-commerce is becoming more and more common. Sometimes it requires that you are established on the market, if that is the case, some chose to start a branch.
There are several payment solutions that lowers the risk when you are doing business with other countries and you should be extra careful with new business relations. There are different payment methods to use if you are exporting goods or services, for example: advance payment, letter of credit, documentary collection and payment guarantee from bank.
Responsible: Swedish Agency for Economic and Regional Growth