Trademarks – how they workThe page was last modified:
If you want to protect your trademark in Sweden, apply for protection from the Swedish Patent and Registration Office (Patent- och registreringsverket, PRV). You can apply electronically or by paper form. A Swedish trademark registration is valid for ten years and can then be extended ten years at a time.
Film: From business concept to registered trademark
(Length: 1:36 minutes.)
Among other things, you can register one or more words, a graphic symbol, a product or the packaging of the product as trademarks. Sounds and melodies can also be registered as trademarks.
Registered trademarks provide:
- Exclusive right to commercial exploitation.
- Unlimited protection time, extendible every ten years.
Requirements for trademarks
Must be unique
One of the requirements for your trademark application to be approved is that the trademark is unique. With the help of various search services, such as the Swedish Trademark Database, you can search for trademarks similar to yours. Keep in mind that even if you do not find a trademark similar to yours, it does not automatically mean that you will receive trademark protection.
Must be distinctive
According to the Trademarks Act, a trademark must have a distinctive character in order to be registered. This means that your trademark must be able to be distinguished from other trademarks. It is important to note that a mark which does not have original distinctive character can still be registered if it is established. The trademark may not consist solely of a word that is descriptive for your goods and services, such as "ground" about coffee.
Obstacles to registering a trademark
A trademark cannot be registered if it can be confused with a name or a company name that someone else uses in a business. Another example of an obstacle to registering a trademark is a mark that misleads the public.
PRV’s Guide for trademark applications
What does it cost?
Trademark protection in other countries
If you plan to market your product or service abroad, you may need to expand your trademark protection.
Responsible: Swedish Agency for Economic and Regional Growth