Trademarks – how they workThe page was last modified:
If you want to protect your trademark in Sweden, apply for protection from the Swedish Intellectual Property Office (Patent- och registreringsverket, PRV). You can apply electronically or by paper form. A Swedish trademark registration is valid for ten years and can then be extended ten years at a time.
Film: From business concept to registered trademark
(Length: 1:36 minutes.)
Among other things, you can register one or more words, a graphic symbol, a product or the packaging of the product as trademarks. Sounds and melodies can also be registered as trademarks.
Registered trademarks provide:
- Exclusive right to commercial exploitation.
- Unlimited protection time, extendible every ten years.
Requirements for trademarks
Must be unique
One of the requirements for your trademark application to be approved is that the trademark is unique. With the help of various search services, such as the Swedish Trademark Database, you can search for trademarks similar to yours. Keep in mind that even if you do not find a trademark similar to yours, it does not automatically mean that you will receive trademark protection.
Must be distinctive
According to the Trademarks Act, a trademark must have a distinctive character in order to be registered. This means that your trademark must be able to be distinguished from other trademarks. It is important to note that a mark which does not have original distinctive character can still be registered if it is established. The trademark may not consist solely of a word that is descriptive for your goods and services, such as "ground" about coffee.
Obstacles to registering a trademark
A trademark cannot be registered if it can be confused with a name or a company name that someone else uses in a business. Another example of an obstacle to registering a trademark is a mark that misleads the public.
PRV’s Guide for trademark applications
What does it cost?
When you have a registered trademark
Renewal and recordals regarding national trademarks
Take care of your trademark - remember to renew the trademark registration and send in any recordals regarding the registration.
Monitoring your trademark
It is important to monitor your trademark to make sure that no one is using your registered trademark. You can monitor applications for trademark registration, for example.
Unauthorized use - infringement
If someone uses your invention, design, trademark, or copyright without permission, the person is infringing. You must also make sure not to infringe on the rights of others.
Strategy for intangible assets
Strategy for intangible assets may sound complicated. But a good strategy shows the importance of the intangible assets for the company's business and how they are intended to be used and protected.
Transfer, license, pledge agreement
A trademark registration is a financial asset that you can license, transfer or pledge.
Valuation of intangible assets
Why should I value the intangible assets? Because they often account for a very large part of a company's value. Therefore, there may be many reasons to evaluate them.
Responsible: Swedish Agency for Economic and Regional Growth